Japan, Korea, Singapore are "zealous" to attract Vietnamese tourists after the pandemic

Japan, Korea, Singapore are "zealous" to attract Vietnamese tourists after the pandemic

Representatives of Japan, Korea, Thailand and Singapore travel agencies in Vietnam said that Vietnamese tourists are an important source market after the Covid-19 pandemic. Programs to promote and attract Vietnamese tourists are being implemented, although international tourism activities have not yet been restored.

Potential Vietnamese market

At the online seminar "The world is close" just organized by BenThanh Tourist, representatives of travel agencies from Japan, Korea, Thailand and Singapore said that Vietnamese tourists are the following important source markets. Covid-19 pandemic. Although international tourism has not been restored, tourism promotion activities and attracting Vietnamese tourists are being promoted.

In the period before the Covid-19 pandemic, the number of Vietnamese traveling abroad increased rapidly every year, from 6.6 million in 2016 to about 10 million in 2018. According to statistics of the Korea National Administration of Tourism Vietnam (KTO) and Vietnam are among the top 10 markets to Korea with a record of 553,000 arrivals in 2019. A representative of BenThanh Tourist said that the demand for foreign travel is being compressed very strongly, so it is certain will surely recover strongly as soon as conditions permit.

Vietnam is in the top 10 markets sending customers to Korea.

Mr. Kenji Yoshida - Chief Representative of the Japan Tourism Promotion Agency (JNTO) in Vietnam said that before the Covid-19 pandemic broke out, the number of Vietnamese visitors to Japan increased each year and reached nearly 500,000 arrivals. In addition, 2023 is the 50th anniversary of the establishment of diplomatic relations between Vietnam and Japan, so Vietnam is being considered as a key market for the Japanese tourism industry.

According to Ms. Sherleen Seah - Chief Representative of the Office of the Singapore Tourism Board (STB) in Vietnam, in 2019 the number of Vietnamese people to Singapore reached about 600,000, and Vietnam is also an important market of the "lion island nation". after the Covid-19 pandemic. "When international tourism activities return, Singapore hopes to receive the attention of Vietnamese tourists because of the advantages of familiar destinations and close proximity. We are preparing carefully for products and services. safe procedures to welcome Vietnamese tourists in the near future," said Ms. Sherleen Seah.

Many new products for Vietnamese tourists

Currently, although it is not possible to welcome Vietnamese tourists, Japan, Korea, Thailand and Singapore are all building new products, suitable to the tastes of Vietnamese people; at the same time organize many promotional activities, promote tourism to maintain the image of the destination. These activities make Vietnamese tourists excited about what awaits them in their upcoming overseas trip.

According to Ms. Nguyen Thu Quyen - Head of KTO Marketing Department in Vietnam, Korea may gradually relax restrictions on entry in November, after achieving herd immunity. In Vietnam, KTO is about to launch a series of promotional activities in the fourth quarter of 2021 such as "Korea tourism accompanies Vietnam to support the frontline against the epidemic", a culinary promotion event "Korea - a journey to Vietnam". delicious food", movie promotion program "Immerse yourself in Korean movies", stimulus package "Save voucher now, receive instant discount" for visitors to receive discount codes and use in upcoming trips… Besides In addition, Korea introduced a number of new destinations for Vietnamese tourists such as Udo island - which is dubbed "miniature Jeju" with nature-oriented experiences, in line with tourism trends after the Covid pandemic. -19.

Recently, the JNTO representative office in Hanoi also continuously organizes seminars and programs to update Japanese tourism information for Vietnamese tourists and businesses. According to JNTO, the survey results show that Hokkaido is the top destination that Vietnamese tourists want to visit, so Japan has built attractive tourism products here.

"In Hokkaido, Vietnamese tourists can experience a lot of wonderful 'virtual life' photography spots in all four seasons. In spring with romantic cherry blossoms, in summer with wide lavender fields In autumn, red and yellow leaves cover the mountains and treetops.In winter, Hokkaido is famous for its white, smooth powdered snow for visitors to enjoy enjoying winter sports and soaking. myself in a hot spring," said Mr. Kenji Yoshida.

Ms. Raitiwan Boonprakong - Director of the Ho Chi Minh City Office of the Tourism Authority of Thailand (TAT) said that destinations in Thailand also "miss" Vietnamese tourists. Thailand has welcomed international visitors since July with the "Phuket sandbox" program and in the near future will open more new destinations.

"Each location offers special experiences for Vietnamese tourists. Bangkok has temples, a trendy lifestyle and delicious cuisine. Chiang Mai is a place where visitors find traditional cultural values. Thailand's traditional culture Hua Hin with its beautiful beaches and vibrant nightlife Destinations are ready to welcome